If you enlarge the picture you will see a screen shot off of the Tesco web site. It took me about two seconds to find an example because it is very common both online and in store, not just for coffee, but all goods. In this example buying coffee in the larger jar is 5% more expensive than buying the same coffee but in smaller jars. This means that to get the best deal you end up having to buy lots of smaller jars.
This makes no sense at all because of the waste of packaging, two jars, two lids, two labels etc. When the supermarkets make claims for how environmentally friendly they are this gross waste astounds me.
What are the supermarkets playing at? Common sense would say that a larger volume purchase should be cheaper. Do they think that customers will just buy the larger jar thinking it will be better value without checking the price against the smaller jars? Is this a deliberate tactic by the Tesco, Walmart etc to trick their customers into spending more than they have to?
Makes me mad every time I visit the supermarket. I should be able to know that when I buy a larger jar/ packet/ tin or bag of produce then that means I am getting the best price by volume. I don't always have the time to work out comparative prices by unit weight for products and I shouldn't have to.
Supermarkets that make me take home twice as much packaging than is necessary are demonstrating how cynical they are when it comes to the environment and are driving me round the bend
Walmart, Tesco, Sainsburys et al use some common sense and get this sorted!